Belfast Exposed

Exhibitions

4th Jan - 27th Feb

Street View: Tristan Poyser

Belfast Exposed is delighted to present Street View: Tristan Poyser which features two projects - The Invisible In-between: ...

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5th Nov - 30th Nov

Street View: Jill Quigley

Belfast Exposed is delighted to launch ‘Street View’ on Thursday 5th November - a digital gallery space of curated exhibi...

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Community

12th Nov - 10th Jun

Young Futures 2020/21

The ‘Young Futures’ programme, funded by Children in Need & Foyle Foundation, focuses on growing the next generation ...

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17th Jan - 5th Feb

Ballybeen Women’s Centre

Belfast Exposed has been engaging with a group of older women from Ballybeen Women’s Centre on a photography project reflec...

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Our True Intent Is All For Your Delight

Gallery 1

30th May 2003 to 17th Jul 2003

About The Exhibition

In the late 1960s and early 1970s, the John Hinde Studio, based in Dublin, produced a series of postcards to be sold at Butlin's holiday camps throughout the British Isles. Famous for their hi-de-hi catchphrase, redcoat hosts, and bargain packages with all entertainment included, this was Butlin's heyday. Throughout the 1970s, over a million Britons had a holiday at Butlin's each year. The collection contains photographs from Ayr and Mosney camps, popular with Irish holidaymakers.

With innovative use of colour and elaborate staging (the trademarks of a John Hinde postcard), it was the challenging job of two German (Elmar Ludwig and Edmund Nägele) and one British photographer (David Noble) to execute the photographs to Hinde's rigorous formula and standards. Each photograph is elaborately stage-managed, with often large casts of real holidaymakers acting their allocated roles in these narrative tableaux of the Butlin's quiet lounges, ballrooms and Beachcomber bars. Shot with large format cameras, and lit like a film set, the production of these photographs were an extraordinary undertaking. The images helped John Hinde become one of the most successful postcard publishers in the world.

The Artists

John Hinde

Acknowledgements

Curated by Martin Parr, produced by Chris Boot, in association with Les Rencontres d'Arles Images: © John Hinde Ltd.