Belfast Exposed

Exhibitions

6th Oct - 19th Nov

Re-Imagining Treason

In Re-Imagining Treason, Mhairi Sutherland combines research and lens-based media to explore imperialism and nationalism. Rep...

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6th Sep - 15th Oct

Street View: To Bend & To Shape

In this new work for Streetview, Clare Samuel explores the notion of the Self and the Other. Specifically, in relation to fem...

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Community

24th May - 25th May

Belfast Exposed Photography Academy Showcase 2022

Belfast Exposed is proud to present The Belfast Exposed Photography Academy Showcase 2022, an exhibition featuring work from ...

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14th Oct - 25th Nov

Looking Through Our Eyes

Belfast Exposed present a photographic exhibition exploring the theme of portraits by a group of individuals who have an acqu...

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Our True Intent Is All For Your Delight

Gallery 1

30th May 2003 to 17th Jul 2003

About The Exhibition

In the late 1960s and early 1970s, the John Hinde Studio, based in Dublin, produced a series of postcards to be sold at Butlin's holiday camps throughout the British Isles. Famous for their hi-de-hi catchphrase, redcoat hosts, and bargain packages with all entertainment included, this was Butlin's heyday. Throughout the 1970s, over a million Britons had a holiday at Butlin's each year. The collection contains photographs from Ayr and Mosney camps, popular with Irish holidaymakers.

With innovative use of colour and elaborate staging (the trademarks of a John Hinde postcard), it was the challenging job of two German (Elmar Ludwig and Edmund Nägele) and one British photographer (David Noble) to execute the photographs to Hinde's rigorous formula and standards. Each photograph is elaborately stage-managed, with often large casts of real holidaymakers acting their allocated roles in these narrative tableaux of the Butlin's quiet lounges, ballrooms and Beachcomber bars. Shot with large format cameras, and lit like a film set, the production of these photographs were an extraordinary undertaking. The images helped John Hinde become one of the most successful postcard publishers in the world.

The Artists

John Hinde

Acknowledgements

Curated by Martin Parr, produced by Chris Boot, in association with Les Rencontres d'Arles Images: © John Hinde Ltd.