Belfast Exposed

Exhibitions

16th Oct - 26th Oct

We Are One World

Belfast Exposed is delighted to present We Are One World, exhibiting the work selected from the One World Photography competi...

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21st Oct - 21st Dec

Eleven Voices (Magnum Residency – Antoine d’Agata)

Belfast Exposed is proud to present Eleven Voices, a two-week residency and photographic exhibition by Magnum photographer An...

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Community

27th Sep - 15th Nov

WALLonWALL Exhibition

WALLonWALL is a global photographic exhibition about walls that separate people worldwide photographed by award winning artis...

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10th May - 10th Aug

In Full Bloom Exhibition – Experiences

The showcase of work in the Arts Care In Full Bloom Exhibitions - Experiences, exhibiting in Belfast Exposed’s Studio Galle...

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Our True Intent Is All For Your Delight

Gallery 1

30th May 2003 to 17th Jul 2003

About The Exhibition

In the late 1960s and early 1970s, the John Hinde Studio, based in Dublin, produced a series of postcards to be sold at Butlin's holiday camps throughout the British Isles. Famous for their hi-de-hi catchphrase, redcoat hosts, and bargain packages with all entertainment included, this was Butlin's heyday. Throughout the 1970s, over a million Britons had a holiday at Butlin's each year. The collection contains photographs from Ayr and Mosney camps, popular with Irish holidaymakers.

With innovative use of colour and elaborate staging (the trademarks of a John Hinde postcard), it was the challenging job of two German (Elmar Ludwig and Edmund Nägele) and one British photographer (David Noble) to execute the photographs to Hinde's rigorous formula and standards. Each photograph is elaborately stage-managed, with often large casts of real holidaymakers acting their allocated roles in these narrative tableaux of the Butlin's quiet lounges, ballrooms and Beachcomber bars. Shot with large format cameras, and lit like a film set, the production of these photographs were an extraordinary undertaking. The images helped John Hinde become one of the most successful postcard publishers in the world.

The Artists

John Hinde

Acknowledgements

Curated by Martin Parr, produced by Chris Boot, in association with Les Rencontres d'Arles Images: © John Hinde Ltd.